Thursday, 19 October 2017

Study Task 3: Postmodernism - parody/pastcihe

Fredrick Jameson

engender- cause or give rise to 
gerundive- that should or must be done
pastichean artistic work in a style that imitates that of another work, artist, or period.
simulacruman image or representation of someone or something. An original copy that has never before existed
Polysemous is a word lover's favourite, since it's about the meanings of words — lots of them in this case. Its complementary buddy is monosemous, which describes words that have only one meaning. The Greek root of polysemous is polysemos, "of many senses."
Parody- Disable target through humour and satire

Post modern architecture acts to put all historical styles together without meaning and purpose thus removing meaning rendering it ordinary and worthless and symbolism of historical features are lost.
Jameson's definition of Pastiche is that it is something that comes to take the place of parody devoid of humour, satire. Certain typical symbols are used to convey the time period without being realistic about the nature of the time it's actually set in, he says he doesn't appreciate this. Examples (not in this text) where this happens being Edward Scissor hands, Stranger Things- There's no requirement for this to be set in the 80s apart from a feel of nostalgia. Jameson argues Post modernism is a cannibalisation of the past.

Linda Hutcheon

Metacinema- also meta-cinema, analogous to metafiction in literature, is a mode of filmmaking in which the film informs the audience that they are watching a work of fiction.

Hermeticism- also called Hermetism, is a religious, philosophical, and esoteric tradition based primarily upon writings attributed to Hermes Trismegistus ("Thrice Great").

hermetic(of a seal or closure) complete and airtight.
"a hermetic seal that ensures perfect waterproofing"
synonyms:airtighttight, sealed, shutMore
AND relating to an ancient occult tradition encompassing alchemy, astrology, and theosophy.
"some saw in the Hermetic texts an anticipation of Christianity"


hegemonyleadership or dominance, especially by one state or social group over others.

monolithicformed of a single large block of stone.
"later Byzantine columns were monolithic and usually made of marble"
AND (of an organisation or system) large, powerful, indivisible, and slow to change.
"rejecting any move towards a monolithic European superstate"
Stranger & Stranger


Drawn on Victorian typography and advertising, focus on etching, french floral flourishes
Jameson would argue this is mindless.

Jonathon Barnbrook 


Creating his own bible, Barnbrook uses historic and social references

My own example of pastiche that I've noticed would be by the makeup brand Benefit

Their packaging usually mimics pin ups girl styles, 40's/ 50's pin up girl poster style. Their vivid use of colour and bold typography mimics yet updates the stylised design.

What is Hutcheon's definition of parody and how does this relate to Jameson's definitions? 
Hutcheon's definition of parody challenges Jameson's; she believes there is critical distance in parody whilst Jameson believed parody is devoid of authenticity and just a failed copy of an original masterpiece. 

What is Hutcheon's criticism of Jameson?
She criticises his belief that Post-modernist parody is simply a condition of age, that as time has gone on we have lost touch with the mastery of traditional work,  she believes we have simply grown to adapt and develop "through a double process of installing and ironizing, parody signals how present representations come from past ones and what ideological consequences derive from both continuity and difference". Hutcheon values the questioning of all ideological positions by Postmodernism

What are Jameson's and Hutcheon's positions on Modernism and Postmodernism?
Hutcheon positions herself as a supporter of the Post Modern and tackles Jameson's argument. What she refers to as parody she means this as repetition with critical distance which allows ironic signalling of distance at the heart of similarity, Para can mean to counter or against AND near or beside. She believes Modernist artefacts are just aimed at the phallocentric, bourgerious, white western male. Post modern pieces exist within normal social discourses rather than the modernist artefacts are put on a pedestal and seem to set rules for how visual things should be. History is written by powerful white men, post modernism draws attention to the fact genuine historicity doesn't exist, it constantly seeks to challenge history. Distinguishing between Post Modernism and Modernism; it "takes the form of self-conscious, self-contradictory, self-undermining statement".

Jameson on the other hand believes PostModernism has eliminated satire and humour. 

"postmodernism is not the cultural dominant of a wholly new social order..., but only the reflex and the concomitant of yet another systemic modification of capitalism itself"

He believes Postmodernism is the fall from modernism, it lacks political stance, a "blank parody". It is the weakening of historicity, "always historicize!" (his mantra); he even suggests this leads us to a state of schizophrenic position as he claims to compare this to the breakdown of signifying chain schizophrenic sufferers experience. From examples including architecture, it's 'cannibalized' all styles of modern architecture with no purpose, in 'overstimulating ensembles'.

Furthermore postmodernism is the definition of low culture as we are so much aware everything before was high culture, this is furthermore thanks to new technologies, only concerned with reproduction. Predominantly he is concerned with the depthlessness of design.

No comments:

Post a Comment