Develop and produce own graphic design response using one of the following practices:
Typography and type design
Advertising / public awareness
Branding and logo design
Editorial design
Design for screen
Print Making
Design Sheets: Produce 12
1- Defining the briefProblem analysis (1 A3 sheet)
2- Research
Visual analysis (1 A3 sheet): Requires at least 3 relevant visual examples, each image with short analysis
Contextual Research (1 A3 sheet) : Any relevant info on client background, competitors, industry, scene, culture, modes of communication, most include at least 3 references to reading done for studio brief 1
Target Audience Research (1 A3 sheet) : Demographics, info on psychographics (gender, sexuality, personality, taste, interests)
3- Ideas Generation
(1 A3 sheet) : At least 20 rough ideas/ scamps/ thumbnails solutions to the problem
4- Prototype Solutions
(3 A3 sheets) 3x graphic prototypes
5- Development
Developments to chosen prototypes (3 A3 design sheets)
6- Outcome
(1 A3 sheet) Choose one resolution and present : critically explain and justify your solution, explain how your final solution relates to your critical writing using at least 3 references.
Design Boards can be written in bullet points/ summary and include imagery. The focus is on process rather than quality of writing.
Read (on eStudio) Eleven lessons Design Council, look into double diamond design process.
FINISH BY NEXT WEEK- Defining the Brief -design board
Defining design problem: Must reference one of the CoP themes (politics, society, culture, history, technology or aesthetics)
either broadly or focussing specifically on gender and one specific graphic design discipline.
(for example for politics: a political party needs a logo and brand strategy for upcoming election.)
Client needs / requirements: hypothetically imagine who you're working for and consider their requirements.
hand in 29th January for essay 1 and 2
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