Context of Practice: Print Culture

We are currently in the 'Late age of print' according to media theorist Marhsall Mcluhan. The age of print began in 1450.

- Aura = art is superior and magical
mass production print goes against this whilst removing the elitism

Handmade production is slower but often more enjoyable. Unlike the fast, instant gratification from digital resolutions. Digital methods dehumanise outcomes, there is a global movement named:

The Slow Movement
"start by clearing space in your schedule for rest, day dreaming and serendipity."
(Book) In Praise of Slow- Carl Honore

Slow Food Movement
Manifesto to...
- reject tediousness of fast food
- return to small scale
- sustainable materials
- rely on cooking your own food/ with others
- use local produce

Slow Fashion
Fast fashion...
- designed to be traded in large numbers
- styles copied from high end labels, catwalk
- exploit consumer demand for novelty
- economic model= maximise profits and costs
- Ideology= continues economic growth

Anthony Burrill (2011) Posters

comments on publicity, society and environment

Experimental Jetset (2011)

statement and counter- statement

The Print Project

Puts to use ancient print making machinery

-sustainability

- reviving

- society has no regard for maintaining

The Print Project- No Fly Posters (2014)

Pink Milkfloat- Richard Lawrence

Drives around/ at festivals and prints with people

Nicolas Bourriaud

Tendency to move away from making things and artwork symbolising you/ things, to social interaction

- artwork as social interstice

- relational art= connecting and networking, time sensitive artwork experienced under specific conditions

Felix Gonzalez Torres (1991) Untitled

Sculpture is where the sweets actually end up, how we interact with them, wether we eat, display, or pass them on. This also comments on our relationship with institutional authority and the way museum/ gallery guards use their power, often people are too scared too take a sweet.

- Co-existance criterion

Social relationships definitive of spending money, eg go for coffee, shopping...