This limited edition of Cards Against Humanity was coloured pink and sold for £5 more than the original box. This campaign was to highlight the inequality of gender specific products, most of the time which are literally just more expensive because they're pink. The extra money was donated to charity supporting pro choice women get into government. I love the branding, this 'uber-feminine' colours, imagery is a perfect example of injecting humour into politically or socially charged design.
I showed this clip from The Mitchell and Webb look sketch-show as a source of my inspiration, especially for the practical outcome.
I really want to highlight the toxic effect masculinity has on men, this campaign from CALM #ChangeThePicture highlights how pictures posted on social media don't always show the whole story and can leave viewers feeling isolated and pressured, however these 'perfect moments' shared online may well have not such a perfect backstory, are staged in order to uphold this persona of perfection.
In this final slide I discuss my practical outcome. Having originally wanting to explore an 'uber-masculine' contextual approach to design, I turned it around after having a one to one with my tutor as they made me realise it would be more appropriate and useful to me to focus on design I would like to explore upon leaving uni. Therefore I've chosen to do (possibly packaging design) that transcends gender, assumptions of 'masculinity/ femininity' and plainly focuses on the product, in essence, gender neutral packaging. This is very topical in the design community at the moment as we move away from gender assumptions throughout all social contexts, I'm furthermore passionate about this and instead of making something to mock masculinity, this seems to be a lot more progressive.
FEEDBACK
Feedback from my presentation was really positive which was brilliant as I was concerned I had fallen behind due to personal circumstances, however my interest in this project is spurring me on and I find I'm quite good at researching especially topics surrounding gender and identity as I've always been passionate about it. Focusing on the lack of data on minorities they found interesting as it is always a Western dominated perspective so I will definitely explore this in more detail and possibly use this book I got the wen-wu quote from on Chinese masculinities.
I need to think more about the practical outcome and it's relation to my essay, in terms of what purpose/ message do I want to convey and consider a different medium I'm more experienced with.
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